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Plain facts about who we are and what we do. Last updated: September 26, 2026

Growth Lab for Hospitality

Growth Lab for Hospitality (GLH, glh.gr) is a strategic marketing and sales advisory based in Rhodes, Greece, that works exclusively with hotels and travel businesses. It combines two disciplines under one strategy. Marketing: premium brand positioning, F&B, wellness and signature concepts, brand continuity across OTAs, performance marketing (Google Ads, Meta Ads, metasearch), SEO, generative engine optimization (GEO) and social media. Sales: revenue strategy and dynamic pricing, comp-set analysis, tour operator, wholesaler and DMC contracting, allotments, groups and corporate rates, direct booking optimization and loyalty programmes. Success is measured in ADR, RevPAR, TRevPAR and net profit.

Key facts

Company
Growth Lab for Hospitality
Website
http://altiushospitality.gr/
Based in
Rhodes, Greece
Areas served
Greece, Cyprus, Mediterranean
Founder
Iraklis Panagiotopoulos, Founder
Founded
2026
Email
hello@glh.gr

Services

Marketing: Brand, Positioning & Concepts

A premium position that justifies higher rates, told the same way on your website, OTAs and social media, plus stand-alone concepts that grow non-room revenue.

  • Premium positioning
  • F&B & wellness concepts
  • Sub-branding
  • OTA listing optimisation

Marketing: Performance, Search & Social

Ads, SEO, GEO and social media tied to your availability and seasonality, so every euro of marketing turns into bookings, not just reach.

  • Google & Meta Ads
  • Metasearch
  • SEO & GEO
  • Social media & content

Sales: Revenue Strategy & Contracting

Pricing, comp-set analysis and tour operator contracts managed as one commercial plan: who to sell to, through which channels, at what price.

  • Dynamic pricing
  • Comp-set analysis
  • Tour operator contracts
  • Groups & corporate rates

Sales: Direct Bookings & Loyalty

Your website and booking engine turned into your strongest sales channel, with loyalty that brings guests back without paying commission twice.

  • Booking engine & UX
  • OTA dependency reduction
  • Loyalty programmes
  • Repeat guests

Who we work with

  • Resorts & large hotels — Complex distribution, tour operator contracts and many segments — we help you balance them and grow direct.
  • Boutique & city hotels — Small team, big competition. We act as your marketing department, without the overhead.
  • Hotel groups — One strategy across several properties, with clear reporting per hotel and for the group.
  • Travel agencies & DMCs — Demand for your packages and experiences through content, ads and a brand travellers trust.